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Item #:
93193389
Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies, (Paperback)
Item #:
93193389
BND 272
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An exemplary resource for courses and programs in international business, offering hands-on experience with complex, contemporary business challenges.
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What Stands Out
Comprehensive Workbook
This workbook offers a broad range of exercises and case studies, enabling users to apply business strategies practically and enhance their understanding of global marketing dynamics.
Real-World Case Studies
Incorporates real-world examples, providing learners with insights into successful business strategies, effectively bridging theory with practical applications in global markets.
Interactive Learning
Designed for engagement, this workbook encourages active participation through hands-on exercises, ensuring that users not only learn but also retain critical global marketing concepts effectively.
Product Details
- Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, exposing learners to real-world business scenarios.The workbook is organized into three units, covering global considerations in business, global management, and global marketing. Each unit dives into specific topics such as corporate social responsibility, ethics, supply chain management, brand identity, and the intricate balance between risk and reward in international markets. Operational efficiency, cryptocurrency, human resources, entrepreneurship, and more are covered.Global Business and Marketing Strategy serves as both a textbook and workbook, rendering it an exemplary resource for courses and programs in international business. It is particularly valuable for courses that emphasize applied learning, strategic thinking, and hands-on experience with complex, contemporary business challenges.
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | August, 2024 |
| Pages | 424 |
| Subgenre | International |
| Series title | No Series |
| Edition | 1 |
| Publisher | Cognella Academic Publishing |
| Original languages | English |
| Language | English |
| Edu focus | General |
| Educational level | College |
| Is collectible | N |
| Editor | Mark Wm Cawman, Patricia Fine-Skalnik |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 8.00 x 0.86 x 10.00 in (20.3 x 2.2 x 25.4 cm) |
| Assembled product weight | 1.84 lb (830 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Business Students
Ideal for undergraduate and graduate students seeking practical application of business and marketing theories through exercises and case studies.
-
Marketing Professionals
Beneficial for marketing practitioners who need to strengthen their strategic skills through structured exercises and real-world scenarios.
-
Educators and Trainers
Useful for educators needing resources for interactive classroom experiences, integrating theory with practical learning methodologies.
-
Beginners in Business
May be overwhelming for complete novices without prior business and marketing knowledge, requiring foundational understanding first.
Product Description
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Customer Questions & Answers
-
Question:
What is the primary focus of this workbook?
Answer: The workbook focuses on providing an experiential learning experience in international business, strategic management, and global marketing. -
Question:
Is this workbook suitable for self-study?
Answer: Yes, it is designed to be both a textbook and a workbook, making it suitable for self-study and academic courses. -
Question:
What topics are covered in the workbook?
Answer: Key topics include corporate social responsibility, ethics, human resources, entrepreneurship, and cryptocurrency among others.
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BND 272
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Features & Benefits
- Integrates theory with practical exercises and case studies.
- Covers key topics like corporate social responsibility and supply chain management.
- Focuses on real-world business scenarios for experiential learning.
- Organized into three units for comprehensive understanding.
- Ideal for international business, strategic management, and global marketing courses.
- Enhances applied learning and strategic thinking capabilities.
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