Item #:
130931491
Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
86% of respondents would recommend this to a friend
Item #:
130931491
BND 81
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Learn how to create an authentic and consistent brand strategy by focusing on the values of your company.
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What Stands Out
Purpose-Driven Focus
This book emphasizes a purpose-driven approach, enabling businesses to craft authentic brands that resonate with their audience, ensuring long-term loyalty and engagement.
Three-Step Process
Provides a clear, actionable three-step framework, making complex branding strategies accessible for entrepreneurs and marketers, thus simplifying the journey to brand development.
Practical Examples
Filled with real-world case studies and practical applications, this guide equips readers with actionable insights to implement strategies effectively in their own branding efforts.
Product Details
| Publisher | Kogan Page |
| Publication date | 3 Jun. 2023 |
| Edition | 1st |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 139860979X |
| ISBN-13 | 978-1398609792 |
| Item weight | 210 g |
| Dimensions | 15.8 x 1.5 x 23.5 cm |
Who Should Buy?
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New Entrepreneurs
Startups seeking a concise branding framework to effectively communicate their values and purpose to the target market.
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Marketing Professionals
Marketers looking for a structured approach to refine and enhance brand strategies for existing businesses and clients.
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Students of Branding
Individuals studying branding who need a practical guide to understand purpose-driven brand strategies in real-world scenarios.
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Corporate Executives
High-level executives may find the content too basic and not aligned with advanced strategic branding needs.
Product Description
Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
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Customer Questions & Answers
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Question:
What are the main topics covered in the book?
Answer: The book covers brand identity, intention, and implementation as a three-step branding strategy. -
Question:
Who is this book ideal for?
Answer: It is ideal for brand strategists wanting to align their company's purpose with effective messaging. -
Question:
Will I find real-world examples in the book?
Answer: Yes, it includes practical examples from successful brands to illustrate effective branding strategies.
Editorial Review
Brand Strategy In Three Steps A Purpose-Driven Approach To Branding is an insightful guide published by Kogan Page on June 3, 2023. This first edition offers a comprehensive exploration of effective branding strategies within its 256 pages. Readers appreciate its focused approach on purpose-driven branding, which helps businesses align their core values with brand messaging. The book's structure breaks down the branding process into three practical steps, making it accessible for both seasoned marketers and newcomers. Its dimensions of 15.8 x 1.5 x 23.5 cm add to its portability, allowing readers to easily reference it on the go.
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Pros
- Focuses on purpose-driven branding strategies
- Clear structure laid out in three steps
- Suitable for both beginners and professionals
- Published by a reputable publisher
- Portable size for easy reading anywhere
Cons
- Content may be too brief for deep exploration
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BND 81
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Features & Benefits
- Discover a three-step branding strategy: identity, intention, and implementation.
- Cultivate a values-driven brand identity that aligns with your professional persona.
- Create actionable branding plans tailored to your company's core values.
- Explore effective brand strategies from industry leaders like Mastercard and Apple.
- Gain practical insights for launching a successful brand strategy and go-to-market plan.
- Perfect for brand strategists aiming to create meaningful customer interactions.
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